Team Seed to Feed

Rome, Italy

  • App / Game / Technology
  • Food Waste / Consumer Issues
  • Europe

Agricultural Innovation in Africa / Published May 20, 2013 by Chamim Foroughi

Agricultural Innovation in Africa

Results coming in 5 days!! / Published May 15, 2013 by Chamim Foroughi

Results coming in 5 days!!

Seed to Feed Team can't wait to have the results of Round 1! We are very excited of starting to really build the app with our computer designers! Hope it will work ;)

350 likes!! THANKS YOU FOR YOUR SUPPORT / Published May 10, 2013 by Chamim Foroughi


We just reached 350 likes and we wanted to thank everyone who supported SmartBasket. It really means a lot to us, since it is our little baby and we want to make it grow :)


Nice quotes / Published May 9, 2013 by BeeGeok Cham

Nice quotes

Don't be blind. World Hunger Exists

Very interesting Food Security Report: AVOIDING FUTURES FAMINES

Strengthening the Ecological Foundation of Food Security through Sustainable Food Systems

Our Team

Our Mission

Our academic and professional lives have been dedicated to tackling food security challenges. Food waste is one of the main paradoxes of the 21st century. Consumer habits will have to change if our lifestyle is to be sustainable in a world of 9 billion.

Our Background

The Problem: We have to feed 9 billion people by 2050, but we are currently throwing out 1/3 of all the food we produce. While current agricultural production is able to feed the world’s population, food security problems persist: 870 million people are hungry and 2 billion suffer from micronutrient deficiencies. We could feed everyone and more if we simply made sure that all our food reached a plate...from Seed to Feed. The Inspiration: According to UN FAO, approximately 1.3 billion tones, or one third of all food produced never reaches a plate. In the US for example, this waste accounts for 25 % of all fresh water, 4% of oil use, and a total of 165 billion dollars (NRDC) being wasted. Climate change is putting additional stress on efficient use of agricultural resources that will be necessary to produce food for future generations. If we are to feed 9 billion people sustainably in the future, we have to stop over producing food that never feeds anyone. And in the developed world, consumers do most of the wasting. In WRAPʼs the Food we Waste report, consumers were asked why food went to waste in their households. The survey concludes that food waste continues because: • Lack of advance planning, skills and knowledge regarding food storage and preparation • Retail practices that encourage people to buy more than they need. • Lack of economic incentives to avoid food waste From this report, its clear that consumers need better information about their food. We believe in new communications technologies as the best way to transfer information and enhance/facilitate people's lives. In fact, mobile users increasingly depend on apps to connect to and diffuse important information in a fast and convenient way. This is why we decided to create a mobile app to help consumers make smart choices and waste less.

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.